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Safari – the browser often used on Apple devices like iPhones – currently doesn’t support AVIF and although they took 10 years to add WebP support, I predict they will be a lot quicker this time around as they are a member of the AOMedia group that created AV1.Īs AVIF is still a relatively new technology and is not yet fully supported in all browsers, the best way to implement it is using content negotiation, which in this case is the HTML 5 and tags.
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This provides support on Windows 10 devices and Edge if installed.
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However, if you are a Microsoft user there is an AV1 Extension add-on available to download on the Microsoft Store. At the time of writing Microsoft Edge isn’t currently supported, but since the new Microsoft Edge uses the same Chromium Engine it won’t be long until support is rolled out. If your browser is currently on a newer version than one of these it also will be supported. On average there is a 50% saving by using an AVIF image compared to a JPEG and 20% savings compared to WebP images.Īs of October 2021, the AVIF image file format support was introduced in Google Chrome 85 and Firefox 93 versions. As we’ve said before, reducing file sizes can speed up your website load time, improving your SEO rankings, and reduce your bounce rate. A lossy image is when unnecessary data from the original image file is removed to reduce the data size, this process however is irreversible. The AVIF image format offers significant file size reduction for lossy images compared with JPEG and even WebP – Google's image format. Any colour space including: wide color gamut, ISO/IEC CICP and ICC profiles.Monochrome (alpha/depth) or multi components.
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The AVIF image format supports the following features: With the JPEG having been around for decades it is certainly time for a new advanced alternative, making the AVIF a really exciting development with the potential to be widely adopted. This new technology is getting a lot of praise with Netflix already claiming the AVIF image format to be far superior to the JPEG, PNG and even the newer WebP image formats for it’s image quality to compressed file size ratio. An AVIF image offers significant file size reduction compared with JPEG, PNG and WebP and is currently supported on Google Chrome, Firefox and Android.ĪVIF is the still picture format created from an extraction of the keyframes of the video format AV1 which is developed by Alliance for Open Media (AOMedia) in collaboration with Google, Cisco and. The AV1 image format (AVIF) is an exciting new open-sourced and royalty free optimised image format which supports any image codec.